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Forget just .com or .net - the go-to domain name suffix for internet sites is about to be blown wide open, according to Gloria Goodale in the Christian Science Monitor. As she details, the International Corporation for Assigned Names and Numbers (ICANN), the nonprofit in charge of online registry, plans to throw open the doors to hundreds, potentially thousands of new suffixes, called top-level domain names. Legal headaches promise to be abundant, as ownership over a brand name loom large - as Goodale notes, it's hard to tell whether the airline company or faucet manufacturer owns the right to the name 'Delta.' Reputations are also at stake, as companies are hurriedly snatching up the adult entertainment-related extension .XXX, to claim ownership and avoid any potential embarrassing association. “Already, large and small trademark owners struggle to prevent cybersquatting and other malicious uses of their trademarks in connection with third-party domain-name registrations,” says Trevor Schmidt, an intellectual property attorney with Moore & Van Allen. With so many new names soon available, Goodale addresses how more brands are driving consumers to social media outlets instead of their webpage.